The 2023 Writer's Strike: Impacts and Implications for Entertainment Marketing Recruitment
The entertainment industry is no stranger to dramatic shifts and upheavals, with the latest being the 2023 Writer's Strike. The strike, which has drawn significant attention, not just within the industry, but also worldwide, has far-reaching impacts, especially for those in entertainment marketing. In this blog post, we will delve into how this ongoing event is affecting recruitment in the field of entertainment marketing.
The Strike and Its Immediate Impact
The Writer's Strike of 2023, driven by disputes over pay structures, residuals for streaming content, and improved working conditions, has caused a significant disruption in the entertainment industry. Productions are being delayed or halted entirely, and the ripple effects are being felt in all sectors linked to the entertainment industry, including marketing.
Impacts on Entertainment Marketing Recruitment
In the wake of the strike, here are the key effects being noticed in entertainment marketing recruitment:
1. Shift in Skill Demand: With the current hold on many productions, there's been a slight decrease in demand for marketing roles specifically aimed at promoting new shows or films. However, this has created an increased need for professionals who can innovate and effectively market existing content catalogs and non-scripted content.
2. Increase in Contract Roles: The industry's uncertainty has resulted in more temporary and contract roles as companies try to retain flexibility during the strike period.
3. Emphasis on Crisis Communication Skills: The strike has elevated the importance of crisis communication skills. Professionals who can navigate the sensitive landscape, maintain public relations, and mitigate potential reputational damage are highly sought after.
4. Rise in Digital and Social Media Marketing Roles: As traditional content production slows, there's a push towards promoting digital content, streaming platforms, and engaging audiences through social media. As a result, there's a growing demand for marketers skilled in these areas.
Moving Forward in Uncertain Times
While the current climate is challenging, it also offers opportunities for growth and adaptation. Here's what job seekers in the field of entertainment marketing can do to navigate this period:
1. Diversify Your Skills: Expand your skills to include digital marketing, crisis management, and social media strategy.
2. Stay Informed: Keep up to date with industry news to understand how the strike is evolving and how it could impact your role or potential job opportunities.
3. Be Flexible: Be open to contract roles and consider positions that might not be in your traditional line of work but could benefit from your skills and experience.
4. Network: Now, more than ever, is the time to connect with others in your industry. Attend virtual events, participate in webinars, and engage with industry professionals on platforms like LinkedIn.
While we navigate this unique period, Angeleno Recruiting is here to help both companies and candidates. We stay at the forefront of industry shifts and trends, ensuring that we can provide the best possible guidance and opportunities to our clients and candidates. Get in touch with us today to learn more.
Remember, the entertainment industry is known for its resilience. Despite the current challenges, it will continue to evolve, adapt, and thrive, offering abundant opportunities for those ready to grow with it.
